Before
AfterFREE GUIDE BY BEBSFIT
After helping 100+ guys through this, it almost always comes down to three things. This page breaks down all of them. Take what you need.
@bebsfit · 100+ clients coached · 150k audience · 5+ years coaching
If any of that sounds like you, you're probably closer than you think. A few adjustments to the approach and things start clicking. Let me walk you through them.
I trained hard… but looked like I barely trained.
I put in the work but I had no real structure behind it. Didn't know what my calorie target should be, my training had no progression plan, and whenever a busy week came around I'd just wing it. I'd go hard for a while, fall off, and wonder why nothing ever stuck.
Once I actually dialled in the basics (tracked my food, followed a real program, stopped overcomplicating it) things clicked pretty fast. I started looking like I actually trained. And more importantly, I kept it.
That's what this page covers. The same approach I use with every client I coach.
Motivation is rarely the issue.
Most guys who feel stuck are making the same three mistakes. All of them are fixable.
See if this sounds like you:
Eating without a real target
Training without real progression
Consistent for a few weeks then starting over
Any one of those on its own will slow you down. Most guys have all three going on, which is why it feels like nothing works even when the effort is there.
Good news: each one has a straightforward fix.
THE APPROACH
This is the approach I use with every client. The goal is simple: look lean and strong all year, including the weeks where life gets in the way.
A moderate deficit, high protein, and a proper training program. You lose fat while keeping the muscle you've built instead of starting from scratch every time.
Once you're lean, you increase food strategically. More calories, better training output, actual muscle growth. And because the structure is there, the fat doesn't pile back on.
A few clear targets you can hit most days. Meal timing, supplements, all of that can wait. If the plan is too complicated for a busy week, the plan is too complicated.
Anyone can get lean for a few weeks. Staying lean while actually building muscle is where most people get it wrong.
Before
After
Before
After
Before
After
Before
AfterYou need three numbers. That's genuinely it.
Most guys struggle with nutrition because they've never had clear numbers to aim for. Once you do, it gets a lot easier.
This decides everything. Eat below your maintenance and you lose fat. Eat above it and you build. Eat at it and you stay the same.
Find your maintenance: bodyweight in kg × 33 = daily calorie maintenance
Without enough protein, a cut makes you smaller not more muscular. A bulk makes you bigger but softer.
Your daily target: 2g per kg of bodyweight
80kg = 160g protein every day. Hit this regardless of whether you're cutting or building.
Best sources:
Fill your remaining calories with these in whatever ratio works for you. There's no special ratio. Keep fats at minimum 0.8g per kg of bodyweight for hormonal health. Put carbs around your training for better performance. Everything else is personal preference.
This is where most guys go wrong. They try to do both at once and achieve neither.
Simple rule:
Soft, can't see abs, carrying visible fat
Cut first. Get lean, then build.
Lean but flat, small, no real size
Build. Eat in a surplus and train hard.
Somewhere in the middle
Cut first. Leanness makes the build phase more effective.
You don't need to be perfect. You need to be consistent.
Meals prepped, tracked, hitting your targets. These are the easy days.
Eating on the go. Prioritise protein, estimate the rest. Still counts.
Work event, dinner out. Pick the best option available and move on.
Went off track. It happens. Just get back on your numbers tomorrow.
You don't need to eat perfectly. You need to eat well enough, often enough.
Going to the gym is one thing. Getting stronger session to session is another. These are the four things that matter most:
Every working set should end with 1–2 reps left in the tank. If you can easily do 4 or 5 more, you stopped too early. The set needs to actually be hard.
2–3 seconds on the way down. Feel the muscle under load. A controlled rep at lighter weight beats a sloppy rep at heavier weight every time.
Build your program around compound movements: squat, deadlift, bench press, row, overhead press, pull up. These are where your physique gets built. Add isolation work after.
Log the exercise, weight, sets, reps. Next session, try to beat it. More reps, more weight, or cleaner form. This is how you actually change how you look over 12 weeks.
Whatever you can show up for consistently. That's the honest answer.
BEGINNER FRIENDLY
Perfect for getting started or when time is limited
BALANCED APPROACH
Ideal balance of frequency and recovery
HIGH FREQUENCY
Maximum training stimulus for faster results
3 days done consistently beats 5 days done inconsistently every time.
Session length: 45–75 minutes. That's plenty if you're focused.
Leaving the gym tired doesn't mean much. Leaving the gym stronger than last week does.
One bad day is fine. Just never let it become two in a row. Miss Monday? You're training Tuesday.
On your worst days, have a version of the plan you can still hit. A 30 minute session instead of an hour. Hitting protein even if total calories are off. Something is always better than nothing.
Build it around your busiest days, your most social weekends, your lowest energy periods. If it holds up during a bad week, it'll hold up always.
Trained 3 of 4 sessions and hit nutrition 5 of 7 days? That's a good week. Zoom out. It adds up over months.
The job
Controls whether you gain or lose
The standard
Hit calories and protein most days
The job
Gives your body a reason to change
The standard
Get stronger session to session
The job
Makes the other two actually work
The standard
Show up most of the time
You don't need to do any of these perfectly. You just need all three working at the same time. Give it 8–12 weeks and you'll genuinely look different.
Everything on this page is stuff you can start doing today. Calculate your numbers, track your food, follow a real program, and keep showing up.
It's not complicated. The hard part is doing it consistently. That gets a lot easier once you have clear targets instead of vague intentions.
That's the whole blueprint. Now go use it.
IF YOU WANT MORE HELP
Everything above is enough to get started on your own. But if you'd rather have someone handle the planning and keep you on track, that's what I do.
Here's what you'd get:
30 minutes · Free · Just a conversation
Either way, the blueprint's yours. Hope it helps.
— Bebs